Website tips
The journal
Simple guides to help you choose, launch and grow your small business website.
October 22, 2026
How to Choose a Shopify Theme for a Skincare Brand
Shade swatches, ingredients, how-to-use steps and reviews: what a skincare or clean beauty brand needs from a Shopify theme, and how to...
October 19, 2026
WordPress vs Shopify: Which Is Right for Your Small Business?
Selling products or selling a service? A simple guide to choosing between WordPress and Shopify for your small business website.