What to Include on a Wedding Photographer Website
Couples often decide in a few minutes whether a photographer feels like "the one." Your website has to show your style, answer their questions and make it easy to say "let's talk." Here's what to include, page by page.
A wedding photographer website needs a strong homepage, a portfolio, an about page, an experience or pricing page, kind words from past couples, an FAQ and an easy inquiry form. A blog with real weddings helps you get found on Google.
The pages every photographer needs
| Page | Its job | Must include |
|---|---|---|
| Home | Make a great first impression | Your best image, who you are, where you work, a clear "Inquire" button |
| Portfolio | Show your style | Full stories from a few weddings, not hundreds of random photos |
| About | Build a connection | A friendly photo of you and why you love what you do |
| Experience / Pricing | Set expectations | What's included, how it works, "collections starting at…" |
| Kind words | Build trust | Real reviews from real couples, with their names |
| FAQ | Answer questions before they're asked | Travel, deposits, delivery time, second shooter |
| Contact | Turn visitors into inquiries | A short form and your response time |
What to put on your homepage
- One unforgettable image
- What you do and where: "Wedding photographer in Montreal & beyond"
- A "Check my availability" button
- A short, warm introduction
- 3–6 favourite images or featured weddings
- One or two kind words from couples
- Your process in a few simple steps
Ask the right questions
A good inquiry form is short enough to fill out on a phone, but gives you what you need to reply with something personal.
- Names and email. For both partners if they'd like.
- Wedding date and venue. So you can check availability right away.
- Approximate guest count. It helps you suggest the right collection.
- How they found you. Great for knowing what's working.
- "Tell me about your day." One open question that starts a real conversation.
Show your style, answer their questions, make it easy to say yes.
ExtrasExtras that help you book
A real-weddings blog
Share full weddings with the venue name, city and vendor credits. Couples search for their venue online, and these posts help them find you.
A clear process
Explain what happens after they inquire: a call, the booking, the engagement session, the wedding day, the gallery. It removes uncertainty.
Pricing guidance
You don't need a full price list, but a "starting at" amount saves everyone time and brings you better-fit inquiries.
Your face
Couples spend their whole day with you. A warm photo of you builds trust faster than any paragraph.
Questions we hear often
How many photos should be in my portfolio?
Fewer than you think. Three to six complete wedding stories show your consistency far better than a huge gallery of single shots.
Should I show my prices?
A "collections starting at" amount is a good middle ground. It filters out couples outside your range without needing a full price list.
Do I need a blog?
It's not required, but it's one of the best free ways to show up on Google, especially when you mention venues and locations.
Can I use a template and still look unique?
Yes. With your own photos, words, colours and logo, a template becomes your website. Couples will remember your images, not the layout.
Find your template
Elegant website templates for wedding and event businesses, ready to make your own.
